We don’t know quite when our people started to call themselves Redzoners, or who started it, but we know what makes a Redzoner. It’s an obsession with these results. It’s the extraordinary discipline to stick to the formula in the software for these Productivity Miracles and the new adaptive teamwork technology, which make your frontline workers truly miracle workers. Driving change at scale, week in week out, and bringing dignity and smiling faces back to the workplace — this energizes not only our Redzone industry coaches, but the entire company, from product engineering to sales and marketing. It’s why we love what we do; it’s what makes Redzoners…Redzoners!
In 2018, after five years of relentless focus, with adjustments to the recipe and deliberate practice, we hit a new milestone. Customers with 20% or more productivity improvement went from some in 2014 to most in 2019 with 7 out of 10 new customers celebrating this Productivity Miracle; a record that continues year in, year out to this day. The user base grew rapidly as plants shared their productivity miracle stories with one another. Like-minded leaders emerged and the Redzone Community was born; with regional events, benchmarking sessions and coach clinics creating the space to learn and share with each other.
The biggest event of the community year, the annual Redzone Community Awards, hosted alongside PMMI’s Pack Expo, became the hottest ticket in town! As the community grew it felt less like a method and more like a mission for us Redzoners. It became our purpose to change how work is done; better for the frontline, and better for the bottom line.
Like a best kept secret we have grown exponentially, despite spending almost nothing on marketing. After many exciting years, profitable and debt free since day one, Redzone is now the biggest, fastest growing manufacturing technology company in frontline teamwork and productivity. Over 311,000 workers in 950+ plants now use Redzone to achieve optimal teamwork every day.
We are changing the operating norms in manufacturing: